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Dell Technologies
I led the redesign of Dell's PC customization experience for 10M+ global customers, contributing to $110.7M+ increase in average order value and $157.5M+ increase in revenue per visit.
I partnered with a principal designer to shape the product vision across Dell's four largest public websites driving over $10B in annual revenue, presenting findings to SVP-level leadership.
I designed the end-to-end experience for Dell’s video conferencing room solutions that clarified use cases and made it easier for customers to choose the right room setup, increasing confidence and speeding up configuration decisions.
Google Maps (Concept)
I led the research and design for a reimagined AR navigation experience within Google Maps Live View, addressing an underserved use case: public transit riders navigating unfamiliar stops, transfers, and exploring new cities as a tourist.